The DC Commission on the Arts and Humanities won the prestigious Platinum Hermes Creative Award for its 2014 5x5 Project promo video. Produced locally by Think Out Loud Productions, Inc., the video showcases the District as a cultural capital and a canvas for the upcoming 5x5 Project, a public art exhibition in all eight wards coming this fall. The video's goal is to create audience excitement for the District's largest temporary public art project.
"We are thrilled to see the Commission honored for its creativity and professionalism in the area of marketing and communications," says Judith Terra, Chair of the DC Commission on the Arts and Humanities. "Our goal, with this video and all of our work, is to spotlight the District as a world class cultural capital and advance the arts and humanities. Our creative work supports this important mission."
"The 5x5 Project is a truly visionary project for the DC Commission on the Arts and Humanities, which demands innovative marketing," says Lionell Thomas, Executive Director of the DC Commission on the Arts and Humanities. "This fall, the city will be home to 25 new works of public art, across all eight wards. The marketing and communication's goals are to engage all District residents and visitors to embrace the 5x5 Project as their own. This 5x5 Project promo video communicates what a great city the District is for public art."
Launching in September, the upcoming 5x5 Project selects five curators who each select five artists to create and install 25 public artworks throughout the District. In its second iteration, the 5x5 Project is the District's largest public art exhibition. For the project, the DC Commission on the Arts and Humanities developed an ambitious creative marketing plan to touch District residents and visitors and engage them with public art through traditional and social media, including a new website. The award-winning 5x5 Promo video is the first of three planned videos to support the 2014 outreach efforts. Planned creative includes a video about the meaning of public art and video spotlights on the artwork itself coming this summer and fall.
About the DC Commission on the Arts and Humanities
The DC Commission on the Arts and Humanities provides grants, professional opportunities, education enrichment, and other programs and services to individuals and nonprofit organizations in all communities within the District of Columbia. The Arts Commission is supported primarily by District government funds and in part by the National Endowment for the Arts.
The DC Commission on the Arts and Humanities' DC Creates! Public Art Program purchases, commissions, and installs artworks for public sites throughout the District of Columbia. The DC Creates! Public Art mission is to maintain a quality public collection of diverse media and to create a dynamic, vibrant, nurturing community through art and design.